Cooking Monsters

Cooking Monsters

Cooking Monsters is a brand concept I created of deliverable cooking kits marketed for kids ages 7 to 13. The idea is to make cooking fun, easy, and accessible for children to encourage them to develop lifelong cooking skills and instill a sense of confidence and personal responsibility.

Student Work

RESEARCH

In preparation for developing the brand, I used several research tactics to determine the issues my brand could address and how the product could best benefit my audience. Below is a short summary of my research - for the full report, click the link below.

Cooking Monsters Full Research Report

LOGO AND ILLUSTRATIONS

Besides the logo, the brand is represented by six playful Cooking "Monsters," an illustrated kitchen pattern on the kraft tape, a set of three different postal stamps for the shipping box, and a Monster pattern for the deli paper wrapping.

SHIPPING BOX PACKAGING

The shipping box is printed with the Cooking Monsters logo, and one of three postal stamps on the other side. The printed kraft tape seals the box. Inside is the recipe card, insulation, and the packaged ingredients.

INGREDIENT PACKAGING AND RECIPE CARD

Each ingredient is proportioned for the recipe, packaged, and clearly labeled. The recipe card shows prep and cook time, skill level, and serving size. The ingredients are illustrated for quick identification, and each recipe instruction is broken down into easy-to-follow steps.