Seasonal Concepting
Along with my team, I was responsible for concepting and designing graphics, type lockups, and illustrations for each seasonal brand refresh. These graphics established the cohesive look and feel for the brand and were used across all channels - including retail store designs, web assets, email marketing, and social media.
Art Direction: Sarah Stanley and Pam Dowdy Store Design: Chandler Robin
Spring 2019
Summer 2019
Holiday 2019
Spring 2020
Summer 2020
Fall 2020
